Within you, is the ability, the seed of greatness, an unlimited potential.
It is only awaiting the stimulation of your desire, to spring forth and bring you to
what ever you desire. You have the key to that door. Only you can unlock it.
For many people, a subliminal tape is the ﬁrst step in unlocking that door.
How They Work
Subliminal recordings are designed to stimulate and enhance your thought processes
for change. It is your subconscious mind that is the real power centre of your being. Your
subconscious is the seat of memory, the monitor of all bodily processes. It regulates your
heart, plays chemist for your digestive system, and analyses input from your senses like
an ultra sophisticated computer – which it is.
Your subconscious will accept and bring into reality any suggestion presented to it. When
the suggestions are positive and accompanied with visual imagery – the results are truly
Subliminal recordings are designed for use at any time, day, or night. For each recording has a series
of suggestions to bring about a pleasant state of relaxation. Playing the recording at your
regular bedtime will cause you to drift off into a deep, natural, and restful sleep. Because
your subconscious mind never sleeps, it will accept suggestions for change better without
the interference from your conscious mind.
Repeated playing for 30 days will saturate your mind with positive suggestions that are
designed to bring about the changes you desire.
How Subliminal Persuasion Changes Your Life!
Subliminal recordings were made possible only by the invention of motion pictures and
sound recordings. Subliminal technology and its power to change people can be read in
Vance Packard’s book “The Hidden Persuaders.
The book tells the story of what happened when the word’s “popcorn” and “drink Coke”
were inserted into single frames of motion picture ﬁlm. At 25 frames per second, the
messages popped on the screen so brieﬂy they were not even seen by the conscious mind.
But, the subconscious mind picked them up. By the time they had ﬂashed on the screen
about two dozen times, the impressions they had made on the subconscious caused that
part of the mind to send an urgent message to the appetite, “You are hungry for popcom.”
Before the ﬁlm was over, most of the audience was munching happily on popcorn and
drinking Coke; they had had no intention of buying!
The fact that subliminal suggestions can reach the subconscious through audio -“as imﬂ
as through visual stimulation – is a much more recent discovery. ~~ ‘
Medical students taught by George Lozanov M.D. in Soﬁa, Bulgaria ﬁrst tried it. Where
it was used to enhance the foreign language vocabulary and increase the mathematical
ability of the students.
The scientific research on subliminal persuasion.
In a way, what we consciously see is all there is to see, but all there is to see is much
more than what we see.
What do we perceive on a subconscious level that we do not see on a conscious level?
Since we can perceive more with an attentive expectation mind set, is attentiveness
consciousness? People are immersed in subliminal stimuli all day long. Many sounds,
smells, and visual input occur without conscious acknowledgement, but are nevertheless
Subconsciously recorded. Human beings sense, perceive, and react to a lot of consciously
undetected stimuli. Ultrasonic, infrasonic, radar, microwaves and various forms of radiation
can produce bodily reactions without conscious awareness, so obviously there are various levels of
awareness within human beings. Even while asleep or with certain brain areas anesthetized,
other brain areas can perceive certain things and cause the body to respond to stimuli.
During World War II, tacticians found that pilots and gunners were unable to distinguish
the silhouettes of planes seen at a distance. In some instances, pilots and gunners even
shot down “friendly” planes. To solve this problem, Air Force psychologists developed the
tachistoscopic, which is simply a machine that ﬂashes words, numbers or images for varying
instants of time on a visible screen. By ﬂashing fairly large pictures of friendly and enemy aircraft
at slow speeds, while gradually increasing the exposure speed and decreasing the size of the aircraft
image, pilots could be quickly trained to recognize even speck-like representations of
different planes when ﬂashed at only 1/ l00th of a second. In fact, U.S. Navy ship
gunners were trained to identify more than 2,000 silhouettes at one sitting without a
After the war, C. Farzier Darnron at Indiana University used a tachistoscopic technique to
teach football quarterbacks how to spot the open pass receiver almost automatically.
Damron’s method is still being used in training today by collegiate and professional football teams.
How Subliminal’s works
The human brain takes in all the information it needs to build a response when
images ﬂashed at 1/ 100th of a second. Keith E. Barenklau at the International
Academy, Houston, TX, uses tachistoscopic instruction to teach student drivers to
recognize and respond quickly to potential, vehicle-collision situations. ‘
Property damage due to traffic accidents costs billions of dollars every year in the U.S.,
and since collisions kill about 60,000 people per year, teaching collision avoidance in a
classroom setting has become quite helpful.
Barenklau experimented with learning time periods and found about 20 minutes proved
best. Because of the intense concentration needed, student learning seemed to fall off
rapidly after 25 minutes elapsed. With their score sheets ready, students were given a
verbal cadence signal of “Read-Set-Look” (ﬂash). After each 100th of a second exposure
to a trafﬁc situation, students marked down whether they thought there was a potential
for a collision (yes or no), and if there was, they must identify the offending vehicle or
object. Three or four 20-minute sessions were conducted with 5-minute breaks for each
classroom day. Students have had such great success in collision recognition that this
method could obviously be used in other areas of technical training.
Even a monkey can be conditioned to respond to tachistoscopic input. In one experiment”
done by Drs. I. Arthur Mirsky and Robert E. Miller of the University of Pittsburgh
School of Medicine in 1959, a monkey was ﬁrst conditioned by showing him a symbol at“
the same time that he received a painful electric shock. The animal learned to-avoid the
electric shock by pressing a bar lever as soon as he saw the symbol. Since the monkeys .
heartbeat faster whenever a shock was applied, it also became conditioned to beat faster
when only the symbol was presented. Then the researchers shortened the exposure time
of the symbol until it was ﬂashed in front of the monkey for only thousandths of a
second. They found that the animal’s heart would beat faster when the symbol was shown
so brieﬂy that it failed to press the lever. In other words, the monkey was not consciously
aware of what subconsciously it was perceiving and reacting to on a subliminal level.
In 1957, a Ft. Lee, NJ drive-in theatre tachistoscopically ﬂashed the words DRINK
COLA COLA and EAT POPCORN for 1/3 000th of a second every 5 seconds over Kim r
Novak’s sensuous face and throughout the movie during a 6-week run of the ﬁlm Picnic.
The subliminal message was the brainchild of NY market researcher, James Vicary, who
boasted that Coke sales in the lobby increased 58% and that popcom sales rose 18%. An
avalanche of criticism from outraged citizens and congressmen produced more research
on the subject and conﬂicting results have been bandied ever since. Since subliminal,
tachistoscopic advertising was so severely criticized in 1958-59, the concept of
subliminal learning has been hard for people to embrace. However, the experience
demonstrated that people could be taught to respond positively to very brief images.
Researchers have shown that negative personality traits and bad habits can be
signiﬁcantly altered with the use of subliminal suggestions. The human biocomputer, the
brain, all too often accumulates many negative programs over a span of years. Positive
subliminals can serve to replace these self-limiting, self-imposed feelings of hate, anger,
depression, fear, rejection, self-doubt and other non-productive psychological reactions
with new and powerful response expressions. Thus, subliminal learning offers a self-help
alternative to anybody wishing to avail him or herself of it.
In 1983, self-improvement recordings via tachistoscopic blips were available
Inc. to be played through a computer and into your TV. Positive suggestion
thereby be absorbed while watching your normal televised programming’
A tachistoscopic ﬂash at 1/ 100th of a second is normally subliminal, but when you ‘
are told to expect it, it becomes consciously acknowledgeable. The more unconscious
your daily life pattern happens to be, the more susceptible you are to succumbing to
subliminal subtleties. If you have a mental block against certain behaviour, the affect on
such behaviour will be lessened using subliminals. If you are open and unsuspecting, the
affect is greatly enhanced.
Since human behaviour is an outer manifestation of inner belief systems, subliminal
messages can often act as the stimulus to condition a more beneﬁcial response. They
have the potential to excite, arouse, anger, or pacify human behaviour. They can assist
memory by attitude changes toward retention of knowledge. In addition to psychological
modiﬁcations, physiological changes can also be brought about through subliminal input.
As the placebo effect in medicine has demonstrated, the mind can bring about cellular
changes, and subliminal input can contribute to this process of self-healing with E ‘- –
subconscious embeds. As doctors learned in medical school, over 50% of all patients
* brought into hospitals are suffering from hypochondriac ailments. By understanding and
enhancing the placebo effect or mind over body connection, better insight as to the mind’s
ability to heal the body can be learned. By examining and altering the negative patterns
buried in the subconscious which often manifest – “
themselves into self-punishing, physical ailments, most disease can be prevented and ‘
Subliminals can also heighten your immune system in this process. Living cells of the
body are naturally designed to preserve themselves. Self-destruct processes occur when
negative messages from the subconscious conflict with this self-preservation process
Subliminal input can be used as a tool to correct these imbedded patterns to bring about
beneﬁcial changes and personal growth. Of course, as with ordinary learning methods,
results vary markedly with the individual.
Subliminal in Business
In Time magazine, Sept. 10, 1979, an article ran concerning “Secret Voices.” The article
mentioned that about 50 department stores in the U.S. and Canada have installed a device
that commingles the music of Musak system broadcasts with subliminal anti-theft
messages (“I am honest. I will not steal. If I do steal, I will be caught and sent
to jail.”). The words changed slightly every now and then, but the basic message
remained the same, and repeated itself 9,000 times every hour. Professor Hal C. Becker
invented the little “black box” to deliver the technique through speeded up, barely audible
messages (2 I/2 times normal speed) in conjunction with the pleasant background music of
the department store (see U. S. patent no. 3,278,676 by Hal C. Becker). (Using a Variable
Speech Controller (VSC), recorded speech can be speeded up without increasing the pitch
and sounding like Donald Duck.) Results indicated that theft and internal, inventory shrinkage
was actually reduced by up to 37% in stores using subliminal messages. Using Becker’s “honesty
reinforcement and theft deterrent system,” one department store company saved more
than half a million dollars in only 10 months through cutting shoplifting and z
employee pilferage. Such success prompted other store chains to order their own
installations of the system as well.
Can attitude modification be accomplished by listening to subliminal cassette recordings?
Self-improvement tapes are being sold by mail order, with whisper-like suggestions buried
within white noise or the sounds of gentle wave music. Anthony Greenwald of the
University of Washington did one study with 237 volunteers who listened to subliminal
cassette tapes to improve either memory or self-esteem. Subliminal messages were buried
beneath the sound of Sea waves The labels were reversed so that the memory tapes
were labelled self-esteem and vice versa. Testing results showed that the people who
listened to mis-labelled memory tapes showed no more memory improvement than did
those who listened to the labelled self-esteem tapes. BUT — the results also revealed that all
participants in the study scored higher on BOTH memory AND self-esteem tests afterwards,
regardless of which tape they heard. You could conclude those memory tapes i
Mis-labelled self-esteem improved the memory via subliminal embeds as they improved ‘ *’
the listeners self-esteem via the mind’s expectation process or placebo effect. A similar ‘
Conclusion could be drawn with the group listening to the miss-labelled self-esteem tapes.
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